Although the leading "i" in iFieldGuides™, iBirdSongs™, and iBirds™ might suggest an abbreviation it is not intended that way. These are trademark names created to convey branding. The "i" is an integral part of the names and not an abbreviation.

That said there are many words that begin with "i" that we value: innovative, integrated, interactive, individualized, informative, iPod, iTunes, and Internet. There are also many words we value that don't begin with "i": simplicity, beauty, elegance, modularity, quality, and value. Because we value these words they will influence what we create and how we create it. We hope that at least some of these words are what you associate with iFieldGuides™, iBirdSongs™, and iBirds™ in the future.